Pharma Meeting Professionals Summit — Virtual Event: Full Schedule

10:00am EDT

Chairperson's Welcome

Speakers

Samme Allen

MC-Facilitator-Moderator, SAMME ALLEN LTD

Samme Allen is a multi-award winning in demand professional MC, facilitator, moderator and coach working with a range of audiences and sectors internationally.She is passionate about gender equality, diversity and wellbeing as drivers of business success.With global experience of... Read More →

Tuesday September 8, 2020 10:00am - 10:15am EDT

10:15am EDT

OPENING KEYNOTE: Rethink Everything

Looking Past the Pandemic and Discussing the “New Normal” for Events

Before COVID-19 Questex saw 70% of annual revenue come from onsite events, what has been learned and how has the company changed?
Discuss the aspects of events pre-pandemic that might not return
Evaluate expectations for when onsite events return and what they may look like
What opportunities are there to improve events permanently?

Speakers

Paul Miller

CEO, Questex

As CEO of Questex, Miller is responsible for shaping Questex’s growth strategy and enhancing its offerings to better serve its customers as the leading information services company focused on the experience economy.A visionary leader with a keen ability and track record of growing... Read More →

Tuesday September 8, 2020 10:15am - 11:15am EDT

Presentation

10:45am EDT

EXPERT PANEL: Getting Back to Business

Discuss What Different Types of Medical Meetings Look Like Now and Predictions For Post-Pandemic

What’s the status of events now? If in-person events are taking place, what do they look like?
Discuss predictions for the full return of in-person medical meetings and what kinds of meetings will return first
Share thoughts on the impact of this pandemic on future meetings and events
Identify the positives of this pandemic and what aspects of meetings may have been changed for the good

Speakers

Samme Allen

MC-Facilitator-Moderator, SAMME ALLEN LTD

Don Ross

Vice President, Meeting Operations, Las Vegas Region, CAESARS ENTERTAINMENT

Don Ross has over – 40 years of experience in hotel, resort and casino management. As Vice President of Meeting Operations – Las Vegas Region, Don oversees the catering, conference services, banquets and meeting services teams for nine Caesars Entertainment properties in Las Vegas... Read More →

Lillian F. Schaff, HMCC, LSSOB, CTSM

Senior Congress Lead, EMD SERONO

Lillian Schaff is the Global Congress Lead at EMD SERONO, delivering end-to-end management of trade shows and international pharmaceutical congresses while supervising the Global Congress Team at Merck KGaA Darmstadt, Germany. This group manages and executes international congresses... Read More →

Tuesday September 8, 2020 10:45am - 11:45am EDT

Panel Discussion

11:45am EDT

Networking Activity

Explore a networking platform that mimics real live networking! Enter our virtual bar environment and mingle with your peers, just like in person!

Tuesday September 8, 2020 11:45am - 12:15pm EDT

Networking Activity

1:30pm EDT

CRISIS MANAGEMENT

Discuss What Communication and Response Plans Need to Be In Place At Your Events

Did your crisis management plans take into account a global pandemic?
Discuss who should be involved in your event’s communication and response plans in case of a crisis
Share what these response and communication plans should look like and who owns them
Outline lessons learned and what best practices have been established from this experience in 2020

Speakers

Betsy Moore

Worldwide Congress Management, BRISTOL-MYERS SQUIBB

Betsy brings over 25 years of meetings and events experience in a variety of vertical enterprises including technology, media, Finance and most recently the Pharmaceutical Industry. Betsy started her career as an On Site specialist, moving into turnkey Event and Meeting Operations... Read More →

Tuesday September 8, 2020 1:30pm - 2:00pm EDT

Presentation

2:00pm EDT

LIABILITY IN NON-LEGAL TERMS

Discuss Where Responsibility Lies When A Meeting Participants Does Get Sick and What Language Should Be In Contracts

Understand if liability lies with the Planner or the venue or both
Should waivers be required of event participants? If so, what needs to be included?
Discuss the necessary changes to contracts to protect yourself and your meeting participants

Speakers

Barbara F. Dunn

Partner, BARNES & THORNBURG LLP

Corporate lawyer Barbara Dunn advises nonprofits and related entities on the unique laws impacting tax-exempt organizations. She is also nationally known for her practice in the hospitality industry, assisting groups with their meeting and trade show contracts. Barbara is valued for... Read More →

Tuesday September 8, 2020 2:00pm - 2:30pm EDT

Presentation

2:30pm EDT

Energizer Break

Speakers

Dr. Princess Adim

Career Coach and Motivational Speaker

Dr. Princess is a fiery Nigerian immigrant who started college at 15, earning her bachelor's at age 20. She was featured as one of the youngest students ever to be accepted into her doctoral program. She completed her doctoral program in 3 years, at age 22, instead of 4 years and... Read More →

Tuesday September 8, 2020 2:30pm - 2:45pm EDT

Networking Activity

2:45pm EDT

INTERACTIVE DISCUSSION: Worst Case Scenarios

Identify and Discuss Worst Case Scenarios, How They Can Be Prevented and Strategies for Handling

Come to this discussion ready to discuss nightmare material as we talk through all the different worst case scenarios that could happen when flooring live events during a global pandemic.

What do you do if your attendees won’t wear their masks?
If you are taking temperatures when people enter, what do you do if someone does have a fever? Do you tell all the participants?
How to you enforce social distancing during networking activities, if some participants stop complying?

Speakers

Lisa Pagano

Event Lead, Talent Acquisition, Congress and Events, BRISTOL-MYERS SQUIBB

Lisa Pagano has been a Meeting & Event Professional with over 20 years of demonstrated experience. For 10 years she consulted as an independent contractor with a focus on Pharmaceutical, Life Sciences and Biotechnology industries and has engaged on projects with notable companies... Read More →

Mozelle Goodwin, CMP, HMCC

Strategic Account Management Professional

A global strategic meeting industry account professional, Mozelle’s experience spans more than 20 years in the medical education programming arena as well as programming in higher education, publishing and technology. Her career started at Sterling Drug where she was introduced... Read More →

Tuesday September 8, 2020 2:45pm - 3:45pm EDT

Interactive Discussion

3:45pm EDT

VIRTUALLY IMPOSSIBLE!

Kevin Viner is one of the top mentalists in the world, with millions of online views and television appearances spanning the past decade. He has entertained globally for A-list celebrities and top executives, and for the first time, is bringing the experience directly into your home. Kevin’s show “Virtually Impossible” is a brand new, immersive experience that makes YOU the star as he reads your minds through the screen. Prepare to be amazed.

Speakers

Kevin Viner

Mentalist

As one of the leading mentalists in the United States, Kevin Viner has appeared on Penn and Teller: Fool Us, Masters of Illusion, Don’t Blink, commercials for both T-Mobile and Now You See Me 2, as well as on the PBS documentary Johnny Carson: King of Late Night. As a corporate... Read More →

Tuesday September 8, 2020 3:45pm - 4:30pm EDT

Networking Activity

10:00am EDT

Chairperson's Open to Day Two

Speakers

Samme Allen

MC-Facilitator-Moderator, SAMME ALLEN LTD

Wednesday September 9, 2020 10:00am - 10:05am EDT

10:05am EDT

OPTIMIZE VIRTUAL PRODUCTIVITY

Five Easy Tips to Optimize Professionalism, Confidence and Persuasiveness While Wearing Pajama Bottoms

How to build trust and rapport before, during and after the video
The neuroscience of your environment, gestures, your face!
One MUST-DO to design content for engagement, stimulation and action
Best practices for asking and answering (difficult) questions

Speakers

Sue Herskowitz-Coore

Sales Trainer and Author, HIGH IMPACT PRESENTATIONS

An internationally recognized authority on communication and sales skills, award-winning speaker, and author of two Amazon five-star ranked books (Power Sales Writing, McGrawHill and How to Say it To Sell It!, Penguin/Random House), Sue Hershkowitz-Coore-SpeakerSue-is passionate about... Read More →

Wednesday September 9, 2020 10:05am - 10:30am EDT

Presentation

10:30am EDT

WHAT IS A HYBRID MEETING?

Breaking Down Different Options for Executing Hybrid Meetings and Unique Benefits to Specific Types of Medical Meetings

What does a hybrid meeting mean exactly?
Does a hybrid event require the planning of two separate meetings?
Explore strategies for merging the virtual and in-person experiences
Understand how attendee engagement, both virtual and in-person, is a critical success factor for a hybrid meeting

Speakers

Ryan Mazon

Senior Vice President, Business Development, EDUCATIONAL MEASURES

Ryan Mazon is a senior vice president at Educational Measures, a meeting technology and analytics company. He has more than a decade of event technology experience in a variety of industries with a primary focus in life science education and healthcare. His experience spans everything... Read More →

Wednesday September 9, 2020 10:30am - 11:00am EDT

Presentation

11:00am EDT

Energizer Break

Wednesday September 9, 2020 11:00am - 11:15am EDT

Networking Activity

11:15am EDT

INTERACTIVE SCENARIO: MEDICAL CONGRESS VIRTUAL FLIP

Let’s Work Through the Process of Pivoting an In-Person Medical Congress to a Virtual Event

Assess the feasibility and cost of the virtual flip
Identify the most important questions to ask when selecting a virtual event platform
Understand the impact on event design when moving to virtual
Discuss corporate planning and resources required to deliver a quality virtual event

Speakers

Mark Garcia

Senior Vice President, Client Services, EDUCATIONAL MEASURES

James Vachon

Industry Leader, Strategic Meeting Management Expert

James Vachon is an industry leader fluent in the strategic management and planning for domestic and global travel, events, meetings and conventions with particular expertise in navigating the very regulated pharmaceutical industry. With a long and broad scope of experience, James... Read More →

Lisa Pagano

Event Lead, Talent Acquisition, Congress and Events, BRISTOL-MYERS SQUIBB

Mark Handforth

Business Owner, Meeting Theorist, Trainer, Author

Mark is a highly trusted consultant in healthcare sector meetings and events with over 20 years’ strategic and tactical experience. There is little he doesn’t know about building successful strategic and tactical frameworks for in-person and virtual format meetings, underpinned... Read More →

Wednesday September 9, 2020 11:15am - 12:15pm EDT

Panel Discussion

12:15pm EDT

Fun Networking Activity

Wednesday September 9, 2020 12:15pm - 12:45pm EDT

Networking Activity

1:30pm EDT

INTERACTIVE DISCUSSION: HCP VIRTUAL ATTENDANCE

Attract and Engage HCPs at Virtual and Hybrid Events and Congresses

Understand what drives HCP attendance and translating that to a virtual experience
Discuss what types of engagement HCPs want at meetings
Incorporating networking and connectivity with colleagues in a virtual setting
Identify tips for increasing virtual booth traffic from HCPs

Speakers

James Vachon

Industry Leader, Strategic Meeting Management Expert

Mozelle Goodwin, CMP, HMCC

Strategic Account Management Professional

Wednesday September 9, 2020 1:30pm - 2:00pm EDT

Interactive Discussion

2:00pm EDT

CASE STUDY: NATIONAL SALES MEETING VIRTUAL PIVOT

Walk Through the Decision-Making Process and Execution of a Successful National Sales Meeting Pivot from In-Person to Virtual

Discuss background and how the thought process began for moving to virtual
Understood what questions need to be asked to determine the feasibility of going virtual
Outline the technical challenges and how they were overcome
Overview of event execution with best practices and lessons learned

Speakers

Dan Held

Vice President, New Business Development, ADM PRODUCTIONS

Dan is as passionate about the power of brand experience as he is about bringing his ideas to life. His ability to understand and dissect brands, evaluate the competition and immerse himself in the corporate culture and the specific needs of his audience is key to his work. He has... Read More →

Sonya Easley, CMP, CMM, HMCC

Senior Manager, Meeting Planning and Field Coordination, Commercial, MITSUBISHI TANABE PHARMA AMERICA, INC.

Sonya has established herself as a Global Meeting, Event and Marketing Professional providing Fortune 500 and high-profile global organizations with leadership, marketing, execution and management for efficient and cost effective meetings, events and group travel experiences across... Read More →

Wednesday September 9, 2020 2:00pm - 2:30pm EDT

2:30pm EDT

Energizer Break

Wednesday September 9, 2020 2:30pm - 2:45pm EDT

Networking Activity

2:45pm EDT

TECHNOLOGY SHOWCASE: Virtual Engagement Platforms and Pandemic-Friendly Toys and Technology for In-Person Events

Disruption forces innovation, let's discuss what new and cool things are happening on the tech front!

Understand how engagement technologies are adapting for virtual events and enhancing the experience
Let's discuss some of these new and bizarre toys and tech that have emerged to help foster a safe and clean environment for in-person meetings
- Interactive feedback from audience on actual utility during and post-COVID

Speakers

Samme Allen

MC-Facilitator-Moderator, SAMME ALLEN LTD

Ryan Mazon

Senior Vice President, Business Development, EDUCATIONAL MEASURES

Chuck Levitan

Vice President, Business Development, EDUCATIONAL MEASURES

Chuck Levitan is a meeting engagement technology expert and interactive event veteran advisor, with leading Fortune 500 and life science companies from around the world. His 25+ years in sales, marketing, technology and innovative content delivery in a wide range of event types and... Read More →

Wednesday September 9, 2020 2:45pm - 3:45pm EDT

Tech/Product Showcase

3:45pm EDT

Virtual Happy Hour!

Come engage with your peers and see them face-to-face in a virtual bar environment!

Wednesday September 9, 2020 3:45pm - 4:15pm EDT

Networking Activity

10:00am EDT

Chairperson's Open to Day Three

Speakers

Samme Allen

MC-Facilitator-Moderator, SAMME ALLEN LTD

Thursday September 10, 2020 10:00am - 10:05am EDT

10:05am EDT

INTERACTIVE DISCUSSION: Virtual Engagement

Are You Zoomed Out? Exchange Ideas on What Works and what Doesn’t Work Trying to Keep the Attention of A Virtual Audience

Discuss different approaches for making virtual events interactive and impactful
What REALLY makes a speaker rock online?
Share the best approaches and tips for helping a speaker reach their potential in a virtual presentation

Speakers

Alyssa Dver

CEO and Co-Founder, AMERICAN CONFIDENCE INSTITUTE

Co-Founder of the American Confidence Institute & author of 6 books so far, Alyssa Dver, shares brain science-based research, tools and tips so that students & professionals can inspire more confidence in themselves and other people. As the world’s Chief Confidence Officer and... Read More →

Thursday September 10, 2020 10:05am - 10:30am EDT

Interactive Discussion

10:30am EDT

FOOD AND BEVERAGE OPTIONS POST-COVID

Innovative F&B Options that Don’t Break the Bank and Make Participants Feel Safe

Are box lunches the new norm?
Is self-service coffee really a thing of the past?
Have buffets disappeared forever?
Increased service means increased costs, will F&B budgets go up?

Speakers

Michele Polci, CPCE, CMP

Director of Citywide Catering, CAESARS ENTERTAINMENT

In her position as director of citywide catering sales for Caesars Entertainment in Las Vegas, Michele Polci oversees the sales effort for all catered events across two million square feet of banquet and event space across nine Las Vegas properties: Bally’s Las Vegas, Caesars Forum... Read More →

Thursday September 10, 2020 10:30am - 11:00am EDT

Presentation

11:00am EDT

Energizer Break

Speakers

Dr. Princess Adim

Career Coach and Motivational Speaker

Thursday September 10, 2020 11:00am - 11:15am EDT

Networking Activity

11:15am EDT

INTERACTIVE DISCUSSION: Real Talk on Costs and Budgets

More Technology, More Space, More Services, But is There More Money To Spend?

Are virtual events less or more expensive than in-person events?
Discuss the costs associated with all of these necessary safety measures for an in-person meeting
Share experiences working with hotels and if they are asking for more money for more space
Do we anticipate meeting budgets going up?

Speakers

Colleen Kenney

Senior Director, Corporate Meetings and Events, ALKERMES

Colleen Kenney, CMP, is the Senior Director of Corporate Meetings & Events at Alkermes, Inc. based in Waltham, MA. She leads the company’s global Strategic Meetings Management Program (SMMP) and is responsible for companywide events and meetings inclusive of 200 meetings.Before... Read More →

James Vachon

Industry Leader, Strategic Meeting Management Expert

Thursday September 10, 2020 11:15am - 12:15pm EDT

Interactive Discussion

12:15pm EDT

Closing Networking Reception

Come engage with your peers and meet new ones in this virtual networking environment!

Thursday September 10, 2020 12:15pm - 12:45pm EDT

Networking Activity